Digital Marketing

Introduction:

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media.

Course Objective:
� Unique learning experience, taught by world class digital marketing professionals.
� Course prepares you all the latest industry insights, knowledge and skills needed to plan, implement and monitor effective digital marketing campaigns.
� Our online Digital marketing training course has been designed for 30+ guided learning hours.
� Gain real-life experience through projects on Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing.

Course Structure

– An Introduction to Digital Marketing

– Introduction
– What is Digital / Online marketing?
– The benefits of Digital Marketing over traditional marketing
– Digital Marketing: A Rose by Any Other Name?
– Understanding marketing strategy
– Components of digital marketing
– Digital marketing strategy
– Exploring Digital Marketing
– The digital marketing landscape

– Email Marketing

– Email Marketing Basics
– Building an email List
– Designing an Effective Marketing Email
– Making your email content Valuable
– Creating Effective FROM addresses and Subject Line
– Combining Email with Social Media a

– Social Media Marketing Basics

– Social Media Optimization & Marketing
– Social Media Strategy
– Integrating social media into websites and blogs
– Building an online Community
– Getting started with twitter
– Tweeting
– Building Your Presence on Twitter
– Twitter Next Steps
– Getting Started with Facebook
– Marketing on Facebook
– Building your Presence on Facebook
– Measuring your efforts
– Getting Started with Linkedin

– Search Engine Optimization

– Overview
– Researching Your Customers
– Understanding Keywords in SEO
– Understanding onpage vs. offpage SEO
– Content Optimization: how search engines and people view webpages
– Content Optimization: Technical SEO
– Link Building Strategies
– Measuring SEO Effectiveness
– SEO for Ecommerce
– Implementing On – Page Optimization
– Local Search
– Mobile SEO
– Image Optimization

– Pay Per Click

– Understanding PPC Marketing
– Setting Up Accounts
– Setting Campaigns and Ad Group Structures
– Keyword Research
– Creating Ad Copy
– Knowing quality score
– Measuring Goals & bidding Options
– Evaluating Performance and Optimizing
– Integrating PPC with other discipline

– Content Marketing

– Defining Content Marketing
– Foundations for content marketing
– Overseeing a content Marketing Plan
– Promoting Your content
– Content Marketing Tactics
– Content Marketing Budget & Measurement
– Defining Blogging for business
– Designing, developing and creating your blog content
– Promoting and measuring your blog

– Mobile Marketing

– Understanding Mobile Marketing
– Establishing Your Mobile Foundation
– Mobilize Your Web Presence
– Launching an SMS Campaign
– Building Mobile Applications
– Managing Mobile Advertising and Commerce Initiatives
– Regulation, Resources, and the International Perspective

– Web Analytics

– Introduction
– Intro: The Fear of Analytics
– Defining Analytics Terminology
– The Problem of Numbers
– Building Segments for Comparison
– Value: The Master Metric
– Everything Is Measurable
– Creating Valuable Reports

– You Tube Marketing

– Understanding YouTube as a Marketing and Advertising Platform
– Strategic Planning and Media Architecture
– Creating Content for YouTube Marketing
– Working with YouTube Channels
– Social Marketing with YouTube
– Integrating YouTube with WordPress
– Getting Started with Advertising on YouTube
– Monetizing Your Channel with the YouTube Partner Program
– Building an Audience
– Customizing Your YouTube Channel
– Advanced Video Optimization on YouTube
– Using YouTube Analytics

– Google Analytics

– Introduction
– Core Concept
– Branded Keywords and Multiple Accounts Management
– Navigation the Interface
– Using Reports
– Audience Reports
– Acquisition report
– Social report
– SEO Report
– Behaviour Report
– Tracking Events
– B2B Analysis
– Advanced Filters
– Google Analytics API & Updates
– Custom data Alerts
– Additional Features

– Google Adwords

– Introduction Use the Pay per click section and before getting started and getting started with adwords
– Key words & Match Types – Researching Your Keywords
– Creating Advertisement
– Monitoring Advertisement
– Advanced Advertising Tracking
– Improving Account management
– Using the Google Adwords Keyword Tool
– Bidding & Bid Modifiers – Reviewing Bid adjustment
– AdWords Reports Using Actionalble report
– Using the Adwords Editor
– Optimizing Your Account – Key Optimization strategies

– Lead Generation for Business

– Introduction:
– Set Business Goals
– Entice Prospects
– Convert Prospects to qualified Leads
– Transforms leads to customers
– Create a Positive Purchase Experience
– Exceed customer Expectations
– Create Loyal Advocates
– Measure and Optimize

– Conversion Optimization

– Introduction
– Understanding conversion Rate Optimization
– Understanding your Target Audience
– Prioritizing testing opportunities
– Creating Test Hypotheses
– Setting Up your test
– Analysing Results

Eligibility for Admission

Graduate / Diploma Holder with work experience.

Course Duration

The Professional Courses can be completed in a period of 12 to 36 months.

FEES DETAIL

Indian Students: Rs. 15,900/-

International Students: US $ 500