ISMS Bachelor Program in Business Administration |
Three years BBA aims in preparing a thorough breed of executives with in-depth knowledge and Industry Exposure and
Strategic Management Orientation. The candidates will be ready to take up responsibilities in any business (domestic and/or global)
to ensure growth and success in the business they are assigned to. This course has been designed for those undergraduates who strive
for success in their life. This course is designed in 3 different parts as the student who is an undergraduate can make him aware of
the management function and practices. This is similar to the normal graduation process, but it can also be done on fast track basis
with Dual Specialization.
• To critically appraise a range of relevant theoretical business management concepts.
• To critically appreciate the significance of recent theoretical developments in business and their strategic implications.
• Theoretical & Practical knowledge on business and inter-disciplinary areas of management.
• Learn and apply the essentials of critical business processes like Strategic Management, Finance, Marketing, IT, Product Design,
Business Ethics, HR and Operations in this context.
H.S.C / Diploma Holder
The BBA Program can be completed in a period of 1 Year to 3 Years.
YEAR I
- General Management
- Finance Management
- Business Ethics
- Organizational Behavior
YEAR II
- International Business
- Marketing Management
- Business Management
- HR Management
YEAR III
- Specialization I
- Specialization II
- Consumer Behaviour
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International Students:
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