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Digital Marketing |
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing,
influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing,
social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and
any other form of digital media.
� Unique learning experience, taught by world class digital marketing professionals.
� Course prepares you all the latest industry insights, knowledge and skills needed
to plan, implement and monitor effective digital marketing campaigns.
� Our online Digital marketing training course has been designed for 30+ guided learning hours.
� Gain real-life experience through projects on Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing.
Module 1 – An Introduction to Digital Marketing
- Introduction
- What is Digital / Online marketing?
- The benefits of Digital Marketing over traditional marketing
- Digital Marketing: A Rose by Any Other Name?
- Understanding marketing strategy
- Components of digital marketing
- Digital marketing strategy
- Exploring Digital Marketing
- The digital marketing landscape
Module 2 – Search Engine Optimization
- Overview
- Researching Your Customers
- Understanding Keywords in SEO
- Understanding onpage vs. offpage SEO
- Content Optimization: how search engines and people view webpages
- Content Optimization: Technical SEO
- Link Building Strategies
- Measuring SEO Effectiveness
- SEO for Ecommerce
- Implementing On – Page Optimization
- Local Search
- Mobile SEO
- Image Optimization
Module 3 – Social Media Marketing Basics
- Social Media Optimization & Marketing
- Social Media Strategy
- Integrating social media into websites and blogs
- Building an online Community
- Getting started with twitter
- Tweeting
- Building Your Presence on Twitter
- Twitter Next Steps
- Getting Started with Facebook
- Marketing on Facebook
- Building your Presence on Facebook
- Measuring your efforts
- Getting Started with Linkedin
- Linkedin for business and advertisement
- Pinterest for business
- Youtube for business
Module 4 – Email Marketing
- Email Marketing Basics
- Building an email List
- Designing an Effective Marketing Email
- Making your email content Valuable
- Creating Effective FROM addresses and Subject Line
- Combining Email with Social Media and Mobile Devices
- Mixing Your email campaign Results
Module 5 – Pay Per Click
- Understanding PPC Marketing
- Setting Up Accounts
- Setting Campaigns and Ad Group Structures
- Keyword Research
- Creating Ad Copy
- Knowing quality score
- Measuring Goals & bidding Options
- Evaluating Performance and Optimizing
- Integrating PPC with other discipline
Module 6 – Content Marketing
- Defining Content Marketing
- Foundations for content marketing
- Overseeing a content Marketing Plan
- Promoting Your content
- Content Marketing Tactics
- Content Marketing Budget & Measurement
- Defining Blogging for business
- Designing, developing and creating your blog content
- Promoting and measuring your blog
Module 7 – Mobile Marketing
- Understanding Mobile Marketing
- Establishing Your Mobile Foundation
- Mobilize Your Web Presence
- Launching an SMS Campaign
- Building Mobile Applications
- Managing Mobile Advertising and Commerce Initiatives
- Regulation, Resources, and the International Perspective
Module 8 – Web Analytics
- Introduction
- Intro: The Fear of Analytics
- Defining Analytics Terminology
- The Problem of Numbers
- Building Segments for Comparison
- Value: The Master Metric
- Everything Is Measurable
- Creating Valuable Reports
Module 9 – Conversion Optimization
- Introduction
- Understanding conversion Rate Optimization
- Understanding your Target Audience
- Prioritizing testing opportunities
- Creating Test Hypotheses
- Setting Up your test
- Analysing Results
Module 10 – Google Analytics
- Introduction
- Core Concept
- Branded Keywords and Multiple Accounts Management
- Navigation the Interface
- Using Reports
- Audience Reports
- Acquisition report
- Social report
- SEO Report
- Behaviour Report
- Tracking Events
- B2B Analysis
- Advanced Filters
- Google Analytics API & Updates
- Custom data Alerts
- Additional Features
Module 11 – Google Adwords
- Introduction Use the Pay per click section and before getting started and getting started with adwords
- Key words & Match Types – Researching Your Keywords
- Creating Advertisement
- Monitoring Advertisement
- Advanced Advertising Tracking
- Improving Account management
- Using the Google Adwords Keyword Tool
- Bidding & Bid Modifiers – Reviewing Bid adjustment
- AdWords Reports Using Actionalble report
- Using the Adwords Editor
- Optimizing Your Account – Key Optimization strategies
Module 12 – Lead Generation for Business
- Introduction:
- Set Business Goals
- Entice Prospects
- Convert Prospects to qualified Leads
- Transforms leads to customers
- Create a Positive Purchase Experience
- Exceed customer Expectations
- Create Loyal Advocates
- Measure and Optimize
Module 13 – You Tube Marketing
- Understanding YouTube as a Marketing and Advertising Platform
- Strategic Planning and Media Architecture
- Creating Content for YouTube Marketing
- Working with YouTube Channels
- Social Marketing with YouTube
- Integrating YouTube with WordPress
- Getting Started with Advertising on YouTube
- Monetizing Your Channel with the YouTube Partner Program
- Building an Audience
- Customizing Your YouTube Channel
- Advanced Video Optimization on YouTube
- Using YouTube Analytics
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